Top brands, agencies and developers share their thoughts on Roblox's future As one year ends and another begins, it's a great time to...

Favorite Roblox brand moments across sports, entertainment, UGC, social and video. In 2023 the amount of brands building on Roblox...

YouTuber Mark Rober's new educational Roblox experience has strong launch 🚀 SPONSORED BY Spaceport connects brands + IP owners with game...

Roblox will begin testing real-world commerce with brands in H2 2024. In May of 2022, I made my first purchase of a real-world item in a...

Banana Studios shares their experience bringing Canterbury Rugby to Roblox. Roblox Developers Provide Brands Access to Scaled Audiences...

Jo Redfern of Wind Sun Sky Entertainment shares her experience launching Future Chicken on Roblox. Roblox is Vitally Important in Today's...

Barbie skyrockets to the top of our monthly Roblox brand rankings. Every week we publish exclusive research about how brands are...

Lots of brands roll out orange and black experience updates for the Halloween season. Halloween is a big deal around the world, and it's...

Unpacking how Barbie DreamHouse Tycoon skyrocketed in popularity on Roblox. Last July, in the middle of the summer right as the Barbie...

Roblox Is Not Just For Kids For over a year, Roblox executives have been talking about how the platform has aged up, touting the fact...

Two Walmart branded experiences, Supercampus & Walmart Discovered, enter the top 20 Every week we at Metaverse Marcom publish exclusive...

Animated heads are very popular in the Roblox marketplace right now. Over the past week, 4 out of the top 5 best-selling UGC items...

Anime continues to be massively popular on Roblox. While scrolling through my LinkedIn feed, I stumbled across an interesting post from a...

The average Roblox player spends 2.3 hours on the platform in a single day. Let that sink in. 2.3 hours. That's a lot of time. That's...

Interview with Ross Targett of Suit Up Games. While researching and writing about brand experiences on Roblox, I've had the pleasure to...

Miraculous Takes the Top Spot, Teenage Mutant Ninja Turtles Surges to 5th Place. Every week we at Metaverse Marcom publish exclusive...

When talking with creators about what type of UGC is successful on Roblox, I often hear that "weird" is popular. To me this makes a ton...

Fan engagement and monetization opportunities broaden on the platform. When I was in college at Georgetown University years ago, my...

Paris Hilton has been blazing a trail in web3 and metaverse spaces for a long time. She was one of the first celebrities (if not the very...

Cartoon Network and Rihanna's Fenty Beauty enter the Top 10. Every week we at Metaverse Marcom publish exclusive research about how...