At Metaverse Marcom, we specialize in branded UGC on Roblox because they are relatively fast and inexpensive to make, return super...

A couple of weeks ago, I wrote about pop star Olivia Rodrigo's under the radar efforts releasing two UGC virtual items on the Roblox...

Branded game visits down -11%, but NARS & NHL find free UGC success Every week we at Metaverse Marcom publish exclusive research about...

As I've outlined before, there are lots of good reasons for brands to integrate into an existing Roblox game instead of building a new...

Let's examine how the pop star released two UGC items on Roblox without any fanfare. I'm a big fan of pop music singer Olivia Rodrigo....

Roblox's massive user base and virtual economy provide forward-looking licensing professionals a path to a powerful new revenue stream....

Back in April while reviewing the top Roblox branded experiences, I was impressed that Sanrio's My Hello Kitty Cafe had grown 100%...

Roblox proves to be a dynamic playground for big brands. But how can they build a following via Roblox group?

K-Pop band Twice Surges to 3rd Place with 15 million monthly visits Every week we at Metaverse Marcom publish exclusive research about...

Inside look at how the top tennis & sports brand evaluated the ROI of its gaming activation Since FC Barcelona offered its official...

Top avatar clothing and accessories from Hello Kitty to Y2K fits Strike a pose, fashion-forward Robloxians! We’ve been virtual...

Famed heavy metal band debuts new album within Roblox gaming platform Whether you're launching a new blockbuster movie like Warner...

UGC creators, including partner brands, can now sell Roblox UGC Limited items On April 5, 2023, Roblox announced a big change affecting...

Karlie Kloss's new experience has strong debut Every week we at Metaverse Marcom publish exclusive research about how brands are...

From Madden to FIFA, sports and gaming have a long, successful partnership that spans decades and a gamut of platforms. In recent years,...

If you don't already know, Roblox is not a single game. Rather, Roblox is a platform that has over 40 millions games on it. Those games...

With over 60 million daily active users worldwide and about half of those under 13 years old, Roblox continues to stake its claim as an...

Gamefam's NFL and Warner Music Group experiences (both powered by Intuit) off to strong start Every week we at Metaverse Marcom publish...

Popular avatar clothing and accessories include headphones, pets and boots. The Roblox platform never ceases to amaze me, especially in...

I'll admit it. I'm a David Guetta fan. "Titanium" featuring Sia is a classic, and his latest hit "I'm Good (Blue)" is an energizing,...