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Inside ZURU Toys' Winning Roblox Strategy
ZURU Toys explains their process of bringing their Rainbocorns IP to Roblox. Join 1.3K+ newsletter subscribers learning about Roblox and...
Stephen Dypiangco
Jun 11, 20245 min read
Understanding Roblox Player Demographics
Break down of the Roblox user base's geography, gender, and age. Join 1.3K+ newsletter subscribers learning about Roblox and brands...
Stephen Dypiangco
Jun 4, 20244 min read
Roblox for Brands: adidas, Lamborghini, Telefonica
New Limited UGC sales record set and a luxury auto maker returns to Roblox. Join 1.3K+ newsletter subscribers learning about Roblox and...
Stephen Dypiangco
May 28, 20242 min read
What is Roblox and How Does it Differ from Other Gaming Platforms?
Breaking down Roblox compared to Minecraft, Fortnite and others. Join 1.3K+ newsletter subscribers learning about Roblox and brands In an...
Stephen Dypiangco
May 21, 20245 min read
Top 10 Sports Brands on Roblox
The Australian Open leads the way, followed by NFL and NHL. Join 1K+ newsletter subscribers learning about Roblox and brands For over a...
Stephen Dypiangco
May 14, 20247 min read
Top 10 Roblox Brand Games (May '24)
Rainbocorns from Zuru Toys entered our monthly top Roblox brand games rankings. Every week we publish exclusive research about how...
Stephen Dypiangco
May 7, 20244 min read
Roblox Launches E-Commerce with Walmart
Retailer offers 3 physical items for sale within its Roblox experience Walmart Discovered Every week we publish exclusive research about...
Stephen Dypiangco
Apr 29, 20243 min read
How Roblox's UGC Changes Impact UGC Creators
UGC Creator Junozy shares his POV on Roblox's UGC policy changes Every week we publish exclusive research about how brands are...
Stephen Dypiangco
Apr 23, 20245 min read
Roblox Explained: A Guide for Kids Media Professionals
The Kids Media Club Podcast does a deep dive on Roblox for kids brands Every week we publish exclusive research about how brands are...
Stephen Dypiangco
Apr 16, 20242 min read
Top 10 Roblox Brand Games (Apr '24)
Poppy Playtime Forever from Jazwares claims the top spot. Every week we publish exclusive research about how brands are activating on...
Stephen Dypiangco
Apr 9, 20244 min read
Roblox Stands to Benefit from Growth in Gaming Advertising
IAB report shows how Gaming is becoming a more important marketing channel Every week we publish exclusive research about how brands are...
Stephen Dypiangco
Apr 2, 20245 min read
How Brands are Driving Loyalty Sign Ups via Roblox
Flaunt CEO Connor Kelley shares how brands are leveraging Roblox to grow loyalty programs. Every week we publish exclusive research about...
Stephen Dypiangco
Mar 13, 20243 min read
Roblox vs. Fortnite: What Brands Should Know
Atlas Creative's Michael Herriger breaks down the two popular UGC gaming platforms. Every week we publish exclusive research about how...
Stephen Dypiangco
Mar 11, 20243 min read
Top 10 Roblox Brand Games (Mar '24)
Kung Fu Panda 4 and beauty brand Sol De Janiero enter Top 10. Every week we publish exclusive research about how brands are activating...
Stephen Dypiangco
Mar 5, 20244 min read
How Livetopia's Roblox Integrations Provide Brands Guaranteed Traffic
Inside look into Century Games' popular Livetopia experience, which has done many brand deals. Every week we publish exclusive research...
Stephen Dypiangco
Feb 27, 20244 min read
Australian Open Tennis & ESPN Team Up on Roblox
Tennis Australia's Ridley Plummer shares details about updating their Roblox experience. Every week we publish exclusive research about...
Stephen Dypiangco
Feb 20, 20244 min read
How to Leverage Data to Earn $50K+ in Roblox UGC Sales
Dubit CEO Matthew Warneford outlines how his company is using data to fuel UGC sales. Every week we publish exclusive research about how...
Stephen Dypiangco
Feb 13, 20245 min read
Top 10 Roblox Brand Games (Feb '24)
Paramount's SpongeBob exits paid beta and enters top 10. Every week we publish exclusive research about how brands are activating on the...
Stephen Dypiangco
Feb 5, 20244 min read
What Brands are Running Paid Advertising on Roblox?
Walmart and Amazon are among those brands using Roblox paid ads. In 2023 Roblox rolled out immersive advertising, which included...
Stephen Dypiangco
Jan 30, 20243 min read
Roblox UGC Trends - Cute Faces & 2024 Predictions
Top UGC creators share the latest trends they're noticing on Roblox. In 2023, Roblox players bought nearly 1.6 billion UGC fashion items...
Stephen Dypiangco
Jan 23, 20243 min read
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