Fan engagement and monetization opportunities broaden on the platform. When I was in college at Georgetown University years ago, my...

Paris Hilton has been blazing a trail in web3 and metaverse spaces for a long time. She was one of the first celebrities (if not the very...

Cartoon Network and Rihanna's Fenty Beauty enter the Top 10. Every week we at Metaverse Marcom publish exclusive research about how...

At Metaverse Marcom, we specialize in branded UGC on Roblox because they are relatively fast and inexpensive to make, return super...

As the Barbie movie, starring Margot Robbie, dominates the global box office, Mattel has quietly launched a new Barbie-themed branded...

A couple of weeks ago, I wrote about pop star Olivia Rodrigo's under the radar efforts releasing two UGC virtual items on the Roblox...

Branded game visits down -11%, but NARS & NHL find free UGC success Every week we at Metaverse Marcom publish exclusive research about...

As I've outlined before, there are lots of good reasons for brands to integrate into an existing Roblox game instead of building a new...

Let's examine how the pop star released two UGC items on Roblox without any fanfare. I'm a big fan of pop music singer Olivia Rodrigo....

Most brands currently use Roblox for marketing, but monetization is the next frontier. By writing lots of research-driven articles about...

Roblox eliminates free UGC for brands, drastically limiting key user acquisition tool Every week we at Metaverse Marcom publish exclusive...

Roblox's massive user base and virtual economy provide forward-looking licensing professionals a path to a powerful new revenue stream....

Back in April while reviewing the top Roblox branded experiences, I was impressed that Sanrio's My Hello Kitty Cafe had grown 100%...

Roblox proves to be a dynamic playground for big brands. But how can they build a following via Roblox group?

K-Pop band Twice Surges to 3rd Place with 15 million monthly visits Every week we at Metaverse Marcom publish exclusive research about...

Inside look at how the top tennis & sports brand evaluated the ROI of its gaming activation Since FC Barcelona offered its official...

Top avatar clothing and accessories from Hello Kitty to Y2K fits Strike a pose, fashion-forward Robloxians! We’ve been virtual...

Famed heavy metal band debuts new album within Roblox gaming platform Whether you're launching a new blockbuster movie like Warner...

UGC creators, including partner brands, can now sell Roblox UGC Limited items On April 5, 2023, Roblox announced a big change affecting...

Karlie Kloss's new experience has strong debut Every week we at Metaverse Marcom publish exclusive research about how brands are...