From Madden to FIFA, sports and gaming have a long, successful partnership that spans decades and a gamut of platforms. In recent years,...

If you don't already know, Roblox is not a single game. Rather, Roblox is a platform that has over 40 millions games on it. Those games...

With over 60 million daily active users worldwide and about half of those under 13 years old, Roblox continues to stake its claim as an...

Gamefam's NFL and Warner Music Group experiences (both powered by Intuit) off to strong start Every week we at Metaverse Marcom publish...

Popular avatar clothing and accessories include headphones, pets and boots. The Roblox platform never ceases to amaze me, especially in...

Across entertainment, music, sports, fashion, retail and other industries, companies are realizing that Roblox might be a great platform...

I'll admit it. I'm a David Guetta fan. "Titanium" featuring Sia is a classic, and his latest hit "I'm Good (Blue)" is an energizing,...

Tennis and K-Pop debut strongly, and paid promotion drives significant traffic. For this edition of our monthly Roblox brand rankings,...

When most brands gain attention for activating on the Roblox platform, it's usually from creating a custom experience / virtual world....

Let me start off by saying up front that we at Metaverse Marcom have so much respect for all of the brands and developers building...

For years brands have been releasing content and growing large audiences on scaled social platforms like Facebook, Instagram, Twitter,...

The Roblox platform boasts nearly 60 million daily active users, and several of its most popular games have hit impressive visit counts...

In the Northern Hemisphere, winter starts in December. And it turns out that winter also comes to the metaverse in December. At least on...

If you're the biggest YouTuber in the world known for giving away huge sums of money to game contestants, how do you expand your brand...

When consumer brands enter a platform like Roblox, they often make a big push to promote their campaign launch. You'll have press...

Having raised a whopping $25 million in venture funding in early 2022, Los Angeles-based Gamefam is the largest professional Roblox...

The NFL kicked off its second officially licensed experience on the Roblox platform with NFL Quarterback Simulator. It's All About...

Monster Jam, the massive live motorsports experience, has rumbled into the Roblox metaverse. Partnering with prominent Roblox developer...

With over 50 million daily active users, Roblox is a powerful platform for brands to reach young audiences. As an open platform, Roblox...

Due to Covid-19, large concerts and music festivals were put on hold. As a result, the popularity of virtual concerts drastically...