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Top 10 Roblox Brand Games (September '24)
Sonic Speed Simulator surpasses 1 billion lifetime visits, and Beetlejuice enters list. Every week we publish exclusive research about...

Stephen Dypiangco
Sep 17, 20242 min read


Inside ZURU Toys' Winning Roblox Strategy
ZURU Toys explains their process of bringing their Rainbocorns IP to Roblox. Join 1.3K+ newsletter subscribers learning about Roblox and...

Stephen Dypiangco
Jun 11, 20245 min read


Top 10 Sports Brands on Roblox
The Australian Open leads the way, followed by NFL and NHL. Join 1K+ newsletter subscribers learning about Roblox and brands For over a...

Stephen Dypiangco
May 14, 20247 min read


Roblox vs. Fortnite: What Brands Should Know
Atlas Creative's Michael Herriger breaks down the two popular UGC gaming platforms. Every week we publish exclusive research about how...

Stephen Dypiangco
Mar 11, 20243 min read


Top 10 Roblox Brand Games (Mar '24)
Kung Fu Panda 4 and beauty brand Sol De Janiero enter Top 10. Every week we publish exclusive research about how brands are activating...

Stephen Dypiangco
Mar 5, 20244 min read


Top 10 Roblox Brand Games (Feb '24)
Paramount's SpongeBob exits paid beta and enters top 10. Every week we publish exclusive research about how brands are activating on the...

Stephen Dypiangco
Feb 5, 20244 min read


Roblox Avatar Shops: Faster, Cheaper, Easier Way for Brands to Launch
Olivia Rodrigo, Nicki Minaj and other brands have launched Avatar Shops on Roblox. Brands that are interested in reaching Roblox players...

Stephen Dypiangco
Jan 16, 20243 min read


Top 10 Roblox Brand Games (Jan '24)
Barbie and Alo Yoga surpass 100 million lifetime visits milestone. SPONSORED BY Spaceport connects brands + IP owners with game...

Stephen Dypiangco
Jan 7, 20245 min read


Top 10 Roblox Brand Games (Dec '23)
YouTuber Mark Rober's new educational Roblox experience has strong launch 🚀 SPONSORED BY Spaceport connects brands + IP owners with game...

Stephen Dypiangco
Dec 5, 20237 min read


How Roblox Brand Integrations Work from a Developer's Perspective
Banana Studios shares their experience bringing Canterbury Rugby to Roblox. Roblox Developers Provide Brands Access to Scaled Audiences...

Stephen Dypiangco
Nov 21, 20233 min read


13 Halloween-Themed Roblox Brand Experiences
Lots of brands roll out orange and black experience updates for the Halloween season. Halloween is a big deal around the world, and it's...

Stephen Dypiangco
Oct 30, 20232 min read


Suit Up Games - Roblox Studio for Branded Experiences
Interview with Ross Targett of Suit Up Games. While researching and writing about brand experiences on Roblox, I've had the pleasure to...

Stephen Dypiangco
Sep 12, 20236 min read


Paris Hilton's Metaverse Director on Why Roblox is Great to Reach Gen Z
Paris Hilton has been blazing a trail in web3 and metaverse spaces for a long time. She was one of the first celebrities (if not the very...

Stephen Dypiangco
Aug 15, 20237 min read


Top 10 Roblox Brand Games (July '23)
Branded game visits down -11%, but NARS & NHL find free UGC success Every week we at Metaverse Marcom publish exclusive research about...

Stephen Dypiangco
Jul 11, 20235 min read


Motorsports Brands Race to Roblox
From Madden to FIFA, sports and gaming have a long, successful partnership that spans decades and a gamut of platforms. In recent years,...

Matthew Vaughan
Mar 28, 20232 min read


Top 20 Roblox Brand Games Ranked by Monthly Traffic (December)
When consumer brands enter a platform like Roblox, they often make a big push to promote their campaign launch. You'll have press...

Stephen Dypiangco
Dec 12, 20224 min read


3 Ways Brands Can Activate on Roblox
With over 50 million daily active users, Roblox is a powerful platform for brands to reach young audiences. As an open platform, Roblox...

Justin Patel
Nov 22, 20223 min read


Top 50 Roblox Metaverse Brand Games Ranked by Lifetime Visits
After releasing our lists of the Top 10 most-visited Roblox branded experiences in October and Top 20 in November, we at Metaverse Marcom...

Stephen Dypiangco
Nov 15, 20224 min read


Helping Hot Topic Launch Virtual Clothing in the Metaverse via Roblox
Happy Halloween! 🎃 👻 We're excited to share our work helping our client Hot Topic enter the metaverse by launching their Halloween...

Stephen Dypiangco
Oct 10, 20222 min read
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