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Wicked RP Launches on Roblox Ahead of Movie Release
Universal Pictures returns to Roblox to promote its upcoming theatrical movie release. Every week we publish exclusive research about...

Stephen Dypiangco
Oct 29, 20243 min read


Beetlejuice Movie Tickets Now for Sale in Roblox
Fandango powers real-world ticket sales for Warner Bros movie within Roblox. Join 1.5K+ newsletter subscribers learning about Roblox and...

Stephen Dypiangco
Aug 6, 20242 min read


Inside ZURU Toys' Winning Roblox Strategy
ZURU Toys explains their process of bringing their Rainbocorns IP to Roblox. Join 1.3K+ newsletter subscribers learning about Roblox and...

Stephen Dypiangco
Jun 11, 20245 min read


Top 10 Roblox Brand Games (May '24)
Rainbocorns from Zuru Toys entered our monthly top Roblox brand games rankings. Every week we publish exclusive research about how...

Stephen Dypiangco
May 7, 20244 min read


How Roblox's UGC Changes Impact UGC Creators
UGC Creator Junozy shares his POV on Roblox's UGC policy changes Every week we publish exclusive research about how brands are...

Stephen Dypiangco
Apr 23, 20245 min read


Roblox Stands to Benefit from Growth in Gaming Advertising
IAB report shows how Gaming is becoming a more important marketing channel Every week we publish exclusive research about how brands are...

Stephen Dypiangco
Apr 2, 20245 min read


How Livetopia's Roblox Integrations Provide Brands Guaranteed Traffic
Inside look into Century Games' popular Livetopia experience, which has done many brand deals. Every week we publish exclusive research...

Stephen Dypiangco
Feb 27, 20244 min read


Australian Open Tennis & ESPN Team Up on Roblox
Tennis Australia's Ridley Plummer shares details about updating their Roblox experience. Every week we publish exclusive research about...

Stephen Dypiangco
Feb 20, 20244 min read


Top 10 Roblox Brand Games (Feb '24)
Paramount's SpongeBob exits paid beta and enters top 10. Every week we publish exclusive research about how brands are activating on the...

Stephen Dypiangco
Feb 5, 20244 min read


What Brands are Running Paid Advertising on Roblox?
Walmart and Amazon are among those brands using Roblox paid ads. In 2023 Roblox rolled out immersive advertising, which included...

Stephen Dypiangco
Jan 30, 20243 min read


Roblox Avatar Shops: Faster, Cheaper, Easier Way for Brands to Launch
Olivia Rodrigo, Nicki Minaj and other brands have launched Avatar Shops on Roblox. Brands that are interested in reaching Roblox players...

Stephen Dypiangco
Jan 16, 20243 min read


Top 10 Roblox Brand Games (Jan '24)
Barbie and Alo Yoga surpass 100 million lifetime visits milestone. SPONSORED BY Spaceport connects brands + IP owners with game...

Stephen Dypiangco
Jan 7, 20245 min read


Roblox Launches Video Ads with Plans to Scale Advertising in 2024
Video is a big part of the company's plans to scale advertising revenue in 2024 and beyond On a recent Friday night after a long day of...

Stephen Dypiangco
Dec 10, 20233 min read


2024 Roblox & Brands Predictions
Top brands, agencies and developers share their thoughts on Roblox's future As one year ends and another begins, it's a great time to...

Stephen Dypiangco
Dec 9, 20235 min read


Top 5 Roblox Brand Moments of 2023
Favorite Roblox brand moments across sports, entertainment, UGC, social and video. In 2023 the amount of brands building on Roblox...

Stephen Dypiangco
Dec 9, 20234 min read


Top 10 Roblox Brand Games (Dec '23)
YouTuber Mark Rober's new educational Roblox experience has strong launch 🚀 SPONSORED BY Spaceport connects brands + IP owners with game...

Stephen Dypiangco
Dec 5, 20237 min read


The Future of Brand Monetization on Roblox is E-commerce
Roblox will begin testing real-world commerce with brands in H2 2024. In May of 2022, I made my first purchase of a real-world item in a...

Stephen Dypiangco
Nov 28, 20236 min read


Paris Hilton's Metaverse Director on Why Roblox is Great to Reach Gen Z
Paris Hilton has been blazing a trail in web3 and metaverse spaces for a long time. She was one of the first celebrities (if not the very...

Stephen Dypiangco
Aug 15, 20237 min read


Top 10 Roblox Brand Games (August '23)
Cartoon Network and Rihanna's Fenty Beauty enter the Top 10. Every week we at Metaverse Marcom publish exclusive research about how...

Stephen Dypiangco
Aug 7, 20234 min read


Barbie Dreamhouse Tycoon Launches on Roblox, Timed to Movie Release
As the Barbie movie, starring Margot Robbie, dominates the global box office, Mattel has quietly launched a new Barbie-themed branded...

Stephen Dypiangco
Jul 23, 20235 min read
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