Inside look at how the top tennis & sports brand evaluated the ROI of its gaming activation Since FC Barcelona offered its official...

Let me start off by saying up front that we at Metaverse Marcom have so much respect for all of the brands and developers building...

For years brands have been releasing content and growing large audiences on scaled social platforms like Facebook, Instagram, Twitter,...

The Roblox platform boasts nearly 60 million daily active users, and several of its most popular games have hit impressive visit counts...

In the Northern Hemisphere, winter starts in December. And it turns out that winter also comes to the metaverse in December. At least on...

When consumer brands enter a platform like Roblox, they often make a big push to promote their campaign launch. You'll have press...

The NFL kicked off its second officially licensed experience on the Roblox platform with NFL Quarterback Simulator. It's All About...

Over the past few months, lots of big brands have entered the metaverse by building games/experiences on Roblox. We’ve seen recent brand...

After releasing our lists of the Top 10 most-visited Roblox branded experiences in October and Top 20 in November, we at Metaverse Marcom...

Happy Halloween! 🎃 👻 We're excited to share our work helping our client Hot Topic enter the metaverse by launching their Halloween...

Wow, the size and scope of Walmart launching not one, but two experiences in Roblox is impressive. The first experiences is Walmart Land,...

From my perspective within the entertainment 📺 and sports 🏀 industries, here are the most interesting updates from the Roblox Developer...

Why iHeartMedia launching on Epic Games’ Fortnite is super interesting and innovative: - iHeartMedia already announced that they are...

The Metaverse was a hot topic at VidCon, and here's what stood out for me... 1. Passion points (anime, comics, science & tech, etc.) will...

What does a great Metaverse experience look like? In order to answer that question, I gathered data on top performing branded experience...

Inside ESPN and the NBA's metaverse experience within ComplexLand.