Popular avatar clothing and accessories include headphones, pets and boots. The Roblox platform never ceases to amaze me, especially in...

I'll admit it. I'm a David Guetta fan. "Titanium" featuring Sia is a classic, and his latest hit "I'm Good (Blue)" is an energizing,...

Tennis and K-Pop debut strongly, and paid promotion drives significant traffic. For this edition of our monthly Roblox brand rankings,...

When most brands gain attention for activating on the Roblox platform, it's usually from creating a custom experience / virtual world....

Let me start off by saying up front that we at Metaverse Marcom have so much respect for all of the brands and developers building...

For years brands have been releasing content and growing large audiences on scaled social platforms like Facebook, Instagram, Twitter,...

The Roblox platform boasts nearly 60 million daily active users, and several of its most popular games have hit impressive visit counts...

In the Northern Hemisphere, winter starts in December. And it turns out that winter also comes to the metaverse in December. At least on...

When consumer brands enter a platform like Roblox, they often make a big push to promote their campaign launch. You'll have press...

The NFL kicked off its second officially licensed experience on the Roblox platform with NFL Quarterback Simulator. It's All About...

Monster Jam, the massive live motorsports experience, has rumbled into the Roblox metaverse. Partnering with prominent Roblox developer...

With over 50 million daily active users, Roblox is a powerful platform for brands to reach young audiences. As an open platform, Roblox...

Due to Covid-19, large concerts and music festivals were put on hold. As a result, the popularity of virtual concerts drastically...

Over the past few months, lots of big brands have entered the metaverse by building games/experiences on Roblox. We’ve seen recent brand...

After releasing our lists of the Top 10 most-visited Roblox branded experiences in October and Top 20 in November, we at Metaverse Marcom...

More and more brands are entering the Roblox metaverse platform with their own custom-built game experiences. This past month saw a...

Professional sports brands are taking gaming and immersive experiences to exciting levels on the global online platform Roblox. Whether...

Discovering which brands are releasing new limited-time events, persistent games / experiences or integrations into existing games on the...

Happy Halloween! 🎃 👻 We're excited to share our work helping our client Hot Topic enter the metaverse by launching their Halloween...

Wow, the size and scope of Walmart launching not one, but two experiences in Roblox is impressive. The first experiences is Walmart Land,...