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Breaking Down Sanrio's Successful UGC Virtual Merchandise Strategy
Back in April while reviewing the top Roblox branded experiences, I was impressed that Sanrio's My Hello Kitty Cafe had grown 100%...

Stephen Dypiangco
May 26, 20235 min read


Trending Roblox UGC Virtual Items
Top avatar clothing and accessories from Hello Kitty to Y2K fits Strike a pose, fashion-forward Robloxians! We’ve been virtual...

Matthew Vaughan
Apr 25, 20233 min read


21 Million Visits in 3 Days - Metallica's Innovative Roblox Album Launch
Famed heavy metal band debuts new album within Roblox gaming platform Whether you're launching a new blockbuster movie like Warner...

Stephen Dypiangco
Apr 18, 20233 min read


How Should Brands Leverage Roblox UGC Limited Items?
UGC creators, including partner brands, can now sell Roblox UGC Limited items On April 5, 2023, Roblox announced a big change affecting...

Stephen Dypiangco
Apr 10, 20235 min read


Top 10 Entertainment Brands Crushing It On Roblox (Without Trying or Spending)
If you don't already know, Roblox is not a single game. Rather, Roblox is a platform that has over 40 millions games on it. Those games...

Stephen Dypiangco
Mar 21, 20235 min read


David Guetta Sells Weird & Wonderful Virtual Merchandise on Roblox
I'll admit it. I'm a David Guetta fan. "Titanium" featuring Sia is a classic, and his latest hit "I'm Good (Blue)" is an energizing,...

Stephen Dypiangco
Feb 12, 20236 min read


What Makes a Roblox Branded Game Launch Successful?
Let me start off by saying up front that we at Metaverse Marcom have so much respect for all of the brands and developers building...

Stephen Dypiangco
Jan 24, 20238 min read
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